Understanding the market for black women

The AGCG Advertising Network is your path to placing your products and services in front of Internet savvy black women and expatriates.

African American Women

With a population of 40 million and buying power approaching $1 trillion in 2010, African Americans are a key segment in an economy that increasingly depends upon the needs and preferences of multicultural consumers, according to Packages Facts’ The African American Market in the U.S., 8th Edition.

“With such financial clout, marketing efforts to reach out to African Americans are likely to increase,” says Don Montuori, publisher of Packaged Facts. The African American population is smaller than the U.S. Hispanic market, but the disposable personal income of both African American and Latino consumers is projected to trend comparably over the next five years, with each experiencing cumulative growth of at least 28% from 2009-2014. Packaged Facts estimates that the buying power of black consumers in the U.S. will increase to $1.2 trillion by the end of the forecast period.

 

Get more insight into the African American market, and learn about Afro-European women, and expats.

Contact us for help reaching black women and expatriates.

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