If your client came across a contact who needed your services would they refer you? How do you position yourself to be at the forefront of their minds?
Believe it or not, a regular newsletter can do just that. Sharing interesting, relevant and even funny news with clients and prospects is a good thing.
We’ve been writing newsletters for years. For one of our award-winning brands, we produce a monthly newsletter. Well, just about every month. Because sometimes no one wants a newsletter during the summer or in the middle of a busy time. Your clients may only want one every quarter.
Here is this year’s collection:
- 03/30/2018 – 📔 American sister wins Sweden’s top children’s author prize & over $600,000 |🏦 Today’s Italian Citizenship Struggles
- 02/22/2018 – ❤ Fund a mammogram for a sister for free |🎭Mind Matters |👏The Power of Thank you |
- 01/21/2018 – Decolonizing Knowledge & Power summer school | 3 steps toward financial security | Build most comprehensive directory | Join our Kiva lending team
The truth is we love to write, we write well, and we want to write more. Our pricing is transparent and so are we. Surely you have news to share, something to say and someone who wants to hear from you. We certainly want to hear from you.
Business as Usual
Last week I had the opportunity to attend an event hosted by the Swedish Chamber of Commerce for the United Kingdom: Welcome to the UK.
Participants heard from the British Ambassador to Sweden. His main message was that between Sweden and Britain, it is business as usual. The uncertainty inherent in Brexit has not put a damper on business in this regard.
SEB presented a summary of a survey jointly conducted with Deloitte titled What is in the minds of Swedish and British CFOs? My main take away is there is confidence on both sides – much much more than when Brexit was first decided.
Visit Sweden and VisitBritain talked about how Brexit might affect future trends in tourism. Swedes spend TONS of money in the UK and visits to London top the list. It seems the Brits need a bit more convincing that Sweden is a lot more than cold and dark.
Vistra, presented a brief guide to the Formation and Evolution of a Business in the UK, and two lawyers from J A Kemp tried to answer the question What is IP and why should a start-up care?. Somethings seem straightforward while others don’t. Don’t do it alone, get expert advice.
The evening began and concluded with good old fashion networking. The Chamber has been hosting this event for 11 years. Never has the future of this business relationship felt so uncertain because of Brexit. Thank goodness for the global Chambers of Commerce. Their expertise and network provide invaluable opportunities to learn and talk. Two fundamentals I can appreciate.
There I am, 3rd from the right, talking as usual. One highlight of the evening was the engaging conversation with several attendees in from England.
What is Brand Value? According to Seth Godin, ‘A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.’
Here is a graphic of the Top Global Brands courtesy of TopBrands.net.
Still not sure what brand value is? David Brier suggests you ask these questions. Feel free to switch out the name of a brand, destination, athlete or retailer to one for which you have a passion:
- What made the iPhone so valuable in the eyes of consumers?
- What makes a Porsche or a Tesla so revered with avid fans?
- What makes Disney Theme Parks timelessly enduring?
- What made the iPad a must-have?
- What made Michael Jordan such a valuable basketball player?
- What makes Nordstroms’ customer service so legendary?
- What makes certain food items insatiably desirable?
- Or certain restaurants? Or chefs?
- Or certain shopping destinations?
- Or certain hotels, venues and cities?
- Or certain actors of artists?
Are you starting to understand brand value and how elusive it is? And just to drive it home David Brier give this analogy.
To appreciate this fully, what if you or I had the ability to generate as much money as wanted. (I’m talking totally legal! Just imagine as an exercise in magic as in “Poof! A pile of cash!”) Or being able to cook the most amazing meals like Bobby Flay? Or be able to dunk like Jordan?
Instantly, these things and people (money, cooking, dunking the basketball) would become less valuable because they were readily available.
From AI to Generation Z here is a round up of trends to look for in social media this year.
Are you a sustainable leader?
Grant Thornton’s Women’s Network is a good reason to get up an be somewhere at 7.30 in the morning.
The main question was What is a sustainable leadership?
One possible answer:
I enjoy these networking breakfasts because I force myself to sit with strangers, speak Swedish, learn something new and enjoy being in the company of women in business.
I am a true believer in networking but also believe that it should have added value.
Grant Thornton has figured that out too and created two professional networks for women.
One network met this week and was treated to a presentation about EQ by Amazing Leaders.
The premise of the evening’s lesson was emotional capital will distinguish one company from another and those leaders who have high EQ and develop that within their team will leave their competitors behind.
After performing several exercises, participating in discussions, and learning from others we were invited to network over drinks and really nice food. It was dinner time after all. I left with a few business cards, a feeling of empowerment and the knowledge that, that was time well spent.
Multi-Chamber Seminar & Mingle
Attending the AmCham Sweden, Chamber Trade Sweden, the French-Swedish Chamber of Commerce, and the British-Swedish Chamber of Commerce in-depth discussion on current free trade practices, of course.
The lively panel discussion was moderated by David Landes. David Landes is Head of Commercial Content at The Local Europe, a Stockholm-based network of English-language news sites. He joined The Local in 2008, serving as editor of The Local Sweden from 2010 to 2014. Prior to joining The Local, he worked in commercial and public diplomacy at the U.S. Embassy in Stockholm and the Meridian International Center in Washington, DC.
The seminar opened with Johan Norberg defending trade by saying it is because of global trade that 9% of the world’s population lives in extreme poverty which is less than 1.25 billion people. That is a decrease of 1/2 over the last 25 years. Johan Norberg is an author, lecturer and documentary filmmaker. He lectures about entrepreneurship, global trends, and globalization around the world. Johan has received several prestigious awards and is a Senior Fellow at the Cato Institute in Washington D.C. and the European Centre for International Political Economy in Brussels. His most recent book, the celebrated Progress: Ten Reasons to Look Forward to the Future (2016) was chosen as the Book of the Year by The Economist, Guardian, and Observer. www.johannorberg.net
Bringing in the perspective of a global company with Swedish and Swiss roots, Patricia Kempff is head of Public Affairs at ABB Sweden where she is supporting business interests to implement the company’s strategy towards key stakeholders in the public sphere. Patricia has a broad network within the Swedish public opinion and socioeconomic communities. She previously served as the Chief Operating Officer of Public Affairs at Swedbank with responsibility for community engagement and community relations. Patricia has also worked for government agencies and within non-profit organizations.
Tanja Rasmusson is the Director of the WTO (World Trade Organization) Department at the National Board of Trade in Sweden. Tanja previously served in the office of the Ministry of Foreign Affairs, where she was State Secretary working alongside the Minister of Development, Hillevi Engström. As State Secretary, Tanja was responsible for implementing government aid policy and coordinating it with trade and foreign policy. She shed insight on what nations want.
I was definitely back in Stockholm where the panel was gender balanced and the participants were cool, poised and stylish.
The seminar, held at United Spaces, was fully booked.
Change is always necessary but often hard to achieve if you do not know where to start.
AG Communications Group can help you lead the change you need in the way you communicate and it does not have to be painful.
Step 1: send an email to adrianne (at) agcommunicationsgroup.com. After all, change is good.