October 28th, 2010
**We help with your digital and social media, ethnic and international marketing to reach diverse audiences. Contact us**
Facebook Fan Page and Group Boasts Over 1,000 Members Around the World.
Rotterdam, NL/Stockholm, SWE – Women of the African Diaspora (WAD) website (http://www.WomenOfTheAfricanDiaspora.com) turns three on 1 November 2010 and is celebrating with gifts for its readers and members. The website, Facebook Fan page, and Facebook group, which celebrates black women, has visitors and members from across the globe.
“I always wanted the Women of the African Diaspora website to more than a website, but to also be a community,” says Sandra Rafaela, Women of the African Diaspora’s co-founder and co-editor. “Moving our social network to Facebook has increased our reach and keeps us on track in terms of maintaining that goal”.
Women of the African Diaspora website was also created to share relevant news, event notices and showcase a wide range of talented black women including authors, artists, musicians, entrepreneurs, and others. And with black women living on virtually every continent, it certainly has a large and influential market.
“Women of the African Diaspora’s website content strives to shine a positive spotlight on black women that main stream media far too often ignores,” says Adrianne George, Women of the African Diaspora‘s co-founder and co-editor. “While it is true that main stream media generally reports on high profile black women, for example with Forbes naming Michelle Obama the most powerful woman in the word, WAD also highlights the ordinary and extraordinary lives of black women”, she adds. “We continue to be the perfect choice for advertisers who want to reach the important market of black women consumers.”
The year has been marked with highlights for the Women of the African Diaspora co-editors, with Ms. Rafaela being named H.M. Senior Commissioner EU/ Africa on Women Development and Empowerment within the African Kingdoms Federation (AKF) and Ms. George’s Black Women in Europe blog (http://blog.blackwomenineurope.com) adding to its list of honors by receiving a Sunshine Award. “I can’t believe it has been three years since we launched WAD,” explains George. “We really enjoy meeting accomplished and positive black women while providing them with a unique platform for exposure“.
Anniversary gifts are provided by authors Dr. Tiffany Brown, Shani Greene-Dowdell, and Good News Distributors. Businesses, with products or services for black women can participate in the anniversary celebrations by purchasing an advertising package for the website and social network at a 20% savings. Contact adrianne@agcommunicationsgroup.com for advertising information.
Contact: Sandra Rafaela sandra@womenoftheafricandiaspora.com
Adrianne George adrianne@womenoftheafricandiaspora.com
September 27th, 2010
I may be a little late to the party but I am glad that I joined in with Wibiya. The break neck speed with which new social networking and social media tools are released often prevents me from being an early adopter of all the cool tools.
For those who don’t know about Wibiya:
Wibiya provides a web toolbar that enables blogs and websites to integrate the most exciting services and web applications into their blog or website. The platform is a one-stop shop for fully customizable, easily manageable third party web applications that can also be tracked for statistics.
Adding the Wibiya web toolbar allows users to choose from a great variety of tools and features including facebook and twitter integration web applications, Google Buzz, Smart Share, Real Time Notifications and Statistics, 3D picture galleries, 3D YouTube video galleries, etc.
September 13th, 2010
Let’s kick off Fall with a business and social networking event designed to help you reach your goals to grow your business, find partners, launch joint ventures, start a business or make a new friend.
WHEN: 22nd Sep 2010 from 05:30 to 07:30
WHERE: Scandic Malmen, Götgatan 49–51, Stockholm
Prepare your 2 minute elevator pitch as every attendee will have the opportunity to tell the group:
1. who they are – name, company, etc.
2. what they do – company profile, industry, etc.
3. what they are looking for – clients, job, etc.
Simply bring your business card or give me your name when you arrive to reserve an elevator pitch slot. Need help with your elevator pitch? Follow this link:
http://en.wikipedia.org/wiki/Elevator_pitch
NOTE: Your elevator pitch CANNOT be longer than 2 minutes.
Feel free to bring your colleagues or friends.
https://www.xing.com/events/elevator-pitch-networking-event-561188
Linkedin link:
http://events.linkedin.com/Elevator-Pitch-Networking-Event/pub/415915
May 24th, 2010
Successfully marketing to diverse audiences is a business imperative. Multicultural consumers dominate major markets, our largest states and many of our most valued consumer segments, such as new moms and households with children. Any projection for meaningful growth must include and factor in diverse consumer segments to be remotely achievable. The continued growth of our brands depends on our focus and inclusion of multicultural consumers.
–Mark Addicks, senior vice president and chief marketing officer of General Mills.
Read more of his thoughts.
AG Communications Groups takes your message to a multicultural and global environment. Contact us today.
April 21st, 2010
As reported by the Associated Press, first-quarter earnings for the Internet company Yahoo nearly tripled as its revenue edged up for the first time in more than a year.
The performance reflected an increase in online advertising, the main source of Yahoo’s income. Advertisers have been spending more freely amid signs that the economy has emerged from its worst recession in more than 70 years.
Display advertising, a category that includes online billboards and other visual marketing campaigns, surged 20 percent from last year, the company said.
Naturally this is good news for advertisers targeting Internet savvy black women and expatriates. Their capacity and inclination to spend, which has always been high, is increasing along with the recovering economy.
The recently launched AGCG Advertising Network is perfectly poised to help you reach those markets.
April 16th, 2010
March 8th, 2010
This is my first blog post of 2010. I spent the first month of the year in the capital of the United States and while I worked on a client project, I spent the rest of my time basking in the glow of being with my family and old friends. I didn’t want to spend any more time on the computer than absolutely necessary. So I limited myself to work and correspondence with the ones I love in Sweden, and arranging social activities in Washington, DC.
February took me to Lappland and the Ice Hotel and I was on the look out for the Northern Lights and all of the other magic associated with northern Sweden. Again, no motivation to blog during this once in a lifetime (for me) trip.
But today I read an article in Forbes online magazine that predicts an increase in digital advertising spending, and for the first time, that more money will be spent online than in print. Written by Dirk Smillie the headline reads:
Web ads to get a 10% boost in 2010. For the first time advertisers will spend more on digital than print.
We’ve been waiting for this: A study by Outsell, to be released Monday, reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising in 2010.
That number comes from Outsell’s annual advertising and marketing study, which collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.
Read the full article on Forbes.com.
I, like every other website owner, welcome this news. Particularly since I am focusing on leveraging the wide reach of the AG Communications Group (AGCG) Advertising Network. The AGCG Advertising Network includes 8 websites that focus on black women, and expatriates. Specifically these websites focus on black women in Europe, women of the African Diaspora, black expatriates and expatriates in Stockholm and other parts of Sweden.
Niche is in, especially when spending money on advertising. Advertisers want to be sure that they are getting their message out in front of the right people.
November 24th, 2009
I am trying oDesk as an additional tool to find interesting clients I can help using intergrated marketing communications strategy and implementation.
I am excited about using oDesk not only because it will enable me to find International clients but also build an International team:
The Solution — A Marketplace and a Workplace.
oDesk’s unique approach enables companies to hire, manage, and pay remote contractors as easily as if they were working in the same office. The oDesk work diary and team room provide accountability across a distributed team, giving you full visibility into work done and the time spent doing it. Individual profiles offer a verified work history and feedback to help you make informed decisions in selecting team members or companies. oDesk’s payment system is simple and headache-free, so you can trust that your time—and money—are well-spent. This combination of accountability, credibility, and trust is the foundation for the oDesk Guarantee.
While the administrative support, client selection process and online working tools oDesk provides are innovative, these two guarantees are equally impressive:
We guarantee work to employers that every hour billed is an hour worked.
We guarantee payment to providers that every hour worked is an hour paid.
oDesk has also created a community via their blog, forums and groups and is also leveraging other social media tools like widgets and Facebook connect. Since I travel between the US and Sweden fairly regularly as well as to other destinations I am excited to be using a new tool that will help me manage life as a consultant.
If you are or want to be a remote worker and you are a web developer, writer, translator, customer service, software developer, sales and marketing, administrative support, business services, networking and information services, and design and multimedia; why not try a free oDesk account? Join the On Demand Global Workforce.
November 22nd, 2009
The Coca-Cola Company is sending a team made up of three young explorers on a quest to find out what makes people happy. The team will visit 206 countries in the world where Coca-Cola is sold within 365 days. The journey begins in January 2010.
The big mission is to discover an answer to the proverbial question of what makes people happy around the world. From meeting new people, seeing amazing places, experiencing different cultures and attending local events, the team will be taking part in all kinds of experiences–some planned, some unplanned. They’ll be blogging, uploading videos and photos along the way.
www.Expedition206.com
November 4th, 2009
Social Network Boasts Over 600 Members Around the World.
Rotterdam, NL/Stockholm, SWE November 3, 2009 – Women of the African Diaspora website (http://www.WomenOfTheAfricanDiaspora.com) and social network (http://www.BlackWomenUnite.ning.com) is having a birthday complete with gifts for its readers and members. The website and social network, which celebrates Black women, has visitors and members from across the globe.
“Women of the African Diaspora website and social network continue to grow,” says Sandra Rafaela, Women of the African Diaspora’s co-founder and co-editor. “We are constantly working very hard to improve our website to provide information, inspiration and more for Black women around the world.” Women of the African Diaspora website leverages the global reach of the Internet, social media and widgets to share relevant news, event notices and showcase a wide range of talented Black women including authors, artists, musicians, entrepreneurs, and others. And with Black women living on virtually every continent, it certainly has a large and influential market.
“Women of the African Diaspora’s website content strives to be very compelling and shine a positive spotlight on Black women that main stream media far too often ignores,” says Adrianne George, Women of the African Diaspora‘s co-founder and co-editor. “The number of visitors to the site continues to increase each month, and social networks like Facebook give us a platform to network we didn’t have when starting out. We continue to be the perfect choice for advertisers who want to reach the important market of Black women consumers.”
The year has again been marked with highlights for the Women of the African Diaspora co-editors, with Ms. George’s Black Women in Europe blog (http://blog.blackwomenineurope.com) being a finalist for a 2009 Black Weblog Award for Best International blog as well as being a featured blog on Ebonyjet.com. “We’ve come so far in just two years,” explains George. “Our social network has over 600 members in North America, Europe, Africa and beyond. Rafaela explains, “We really enjoy meeting accomplished and positive Black women while providing them with a unique platform for exposure. We’re ready to take on year three.”
Let Adrianne and Sandra know what the Women of the African Diaspora and Social network mean to you to get prizes from their sponsors:
http://spreadsheets.google.com/a/womenoftheafricandiaspora.com/viewform?hl=en&formkey=dGhSaFZQOFNRYjUwSERtUDBqTEFLckE6MA
Anniversary gifts are provided by Sheabutter Cottage, Greatness By Design™, Sisay International, Author M.H.A. Menondji, Northwest Scents Natural Black Hair Care, Creating Tomorrow, Simplicity Mastered™, and Donna Elmore’s Send Out Cards. Businesses with products or services for Black women can participate in the anniversary celebrations by purchasing an advertising package for the website and social network at a 20% savings. More information is available at http://womenoftheafricandiaspora.com.
Contact: Sandra Rafaela sandra@womenoftheafricandiaspora.com
Adrianne George adrianne@womenoftheafricandiaspora.com
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