The Wibiya Bandwagon

I may be a little late to the party but I am glad that I joined in with Wibiya. The break neck speed with which new social networking and social media tools are released often prevents me from being an early adopter of all the cool tools.

For those who don’t know about Wibiya:

Wibiya provides a web toolbar that enables blogs and websites to integrate the most exciting services and web applications into their blog or website. The platform is a one-stop shop for fully customizable, easily manageable third party web applications that can also be tracked for statistics.

Adding the Wibiya web toolbar allows users to choose from a great variety of tools and features including facebook and twitter integration web applications, Google Buzz, Smart Share, Real Time Notifications and Statistics, 3D picture galleries, 3D YouTube video galleries, etc.

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Good news from the advertising world for website owners

This is my first blog post of 2010. I spent the first month of the year in the capital of the United States and while I worked on a client project, I spent the rest of my time basking in the glow of being with my family and old friends. I didn’t want to spend any more time on the computer than absolutely necessary. So I limited myself to work and correspondence with the ones I love in Sweden, and arranging social activities in Washington, DC.

February took me to Lappland and the Ice Hotel and I was on the look out for the Northern Lights and all of the other magic associated with northern Sweden. Again, no motivation to blog during this once in a lifetime (for me) trip.

But today I read an article in Forbes online magazine that predicts an increase in digital advertising spending, and for the first time, that more money will be spent online than in print. Written by Dirk Smillie the headline reads:

Web ads to get a 10% boost in 2010. For the first time advertisers will spend more on digital than print.

We’ve been waiting for this: A study by Outsell, to be released Monday, reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising in 2010.

That number comes from Outsell’s annual advertising and marketing study, which collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.

Read the full article on Forbes.com.

I, like every other website owner, welcome this news. Particularly since I am focusing on leveraging the wide reach of the AG Communications Group (AGCG) Advertising Network. The AGCG Advertising Network includes 8 websites that focus on black women, and expatriates. Specifically these websites focus on black women in Europe, women of the African Diaspora, black expatriates and expatriates in Stockholm and other parts of Sweden.

Niche is in, especially when spending money on advertising. Advertisers want to be sure that they are getting their message out in front of the right people.

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Coca Cola goes social media with Expedition206

The Coca-Cola Company is sending a team made up of three young explorers on a quest to find out what makes people happy. The team will visit 206 countries in the world where Coca-Cola is sold within 365 days. The journey begins in January 2010.

The big mission is to discover an answer to the proverbial question of what makes people happy around the world. From meeting new people, seeing amazing places, experiencing different cultures and attending local events, the team will be taking part in all kinds of experiences–some planned, some unplanned. They’ll be blogging, uploading videos and photos along the way.

www.Expedition206.com

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Ford Motor Company’s Use of Social Media in the US

I did a brief stint in the Public Affairs office of Ford Motor company before social media exploded in society. I am very impressed with Ford’s use of social media. For example, their social media director (first of all they have an executive position slotted for social media) was at Blog World!

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Introducing Lyle’s Stained Glass© Works of Art

A dear friend has an incredible talent for creating beautiful works of art in stained glass.

I offered to create a social media campaign to help get the word out about the holiday ornaments he is now creating.

He’s leery of too much private information being made public via social media so I convinced him to let me create a Facebook gift application so that I could give all of my Facebook friends a piece of his art best suited to their taste.

So look for the “Lyle’s Stained Glass” application on Facebook to give beautiful works of art to your friends. Here is a sample of the gift collection:

AndyWarhol

ObamaHope

CallaLillyQuilt

ANKH2

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Social Media gives power to the people

helsink commission

Helsinki Commission to Hold Briefing on New Media

WASHINGTON­—After a year in which Twitter and Facebook catalyzed protest movements in Iran and Moldova and authoritarian regimes around the world unleashed new tools of Internet control, Senator Benjamin L. Cardin (D-MD), Chairman of the Commission on Security and Cooperation in Europe (U.S. Helsinki Commission), and Co-Chairman Congressman Alcee L. Hastings (D-FL) will hold a public briefing:

“Twitter against Tyrants: New Media in Authoritarian Regimes”
Thursday, October 22, 2009, 2:00 p.m.
1539 Longworth House Office Building

This briefing will consider the ways in which new media and Internet communication technologies affect the balance of power between human rights activists and authoritarian governments. Panelists will focus on new media’s role in protests and elections, the ways in which it empowers civil society activists, and the darker side: how dictators use new technology to control and repress their citizens.

The following panelists are scheduled to speak:

· Daniel Calingaert, Deputy Director of Programs, Freedom House
· Nathan Freitas, Adjunct Professor, New York University Interactive Telecom Program; developer of
groundbreaking technology for protests
· Evgeny Morozov, Yahoo! Fellow at Georgetown University’s E.A. Walsh School of Foreign Service;
contributing editor, Foreign Policy
· Chris Spence, Chief Technology Officer, National Democratic Institute

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The Commission on Security and Cooperation in Europe, also known as the U.S. Helsinki Commission, is an independent agency of the Federal Government charged with monitoring compliance with the Helsinki Accords and advancing comprehensive security through promotion of human rights, democracy, and economic, environmental and military cooperation in 56 countries. The Commission consists of nine members from the U.S. Senate, nine from the House of Representatives, and one member each from the Departments of State, Defense, and Commerce.

www.facebook.com/helsinkicommission

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BlogWorld Expo and New Media Expo have merged!

Learn New Media Techniques from Top Experts at BlogWorld Expo 2009 and Help Your Business Survive the Recession.

The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention Center, beginning with the exclusive “Social Media Business Summit”(TM) conference on October 15th and continuing with the BlogWorld & New Media Expo and Conference October 16th-17th.

This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities.

In addition to the only industry-wide new media industry exhibition, BlogWorld & New Media Expo features the largest new media conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business.

If you are currently blogging, podcasting, vlogging, producing other forms of new media content, entering the new media industry, or researching ways to leverage new media for your large or small company, then you need to be at the only comprehensive new media convention–BlogWorld & New Media Expo. Located in the South Hall of the Las Vegas Convention Center at: 3150 Paradise Road, Las Vegas, NV 89109.

Save 20% NOW on BlogWorld and New Media Expo 2009 registration with the code “BWESEP20”

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