What is Brand Value? According to Seth Godin, ‘A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.’
Here is a graphic of the Top Global Brands courtesy of TopBrands.net.
Still not sure what brand value is? David Brier suggests you ask these questions. Feel free to switch out the name of a brand, destination, athlete or retailer to one for which you have a passion:
- What made the iPhone so valuable in the eyes of consumers?
- What makes a Porsche or a Tesla so revered with avid fans?
- What makes Disney Theme Parks timelessly enduring?
- What made the iPad a must-have?
- What made Michael Jordan such a valuable basketball player?
- What makes Nordstroms’ customer service so legendary?
- What makes certain food items insatiably desirable?
- Or certain restaurants? Or chefs?
- Or certain shopping destinations?
- Or certain hotels, venues and cities?
- Or certain actors of artists?
Are you starting to understand brand value and how elusive it is? And just to drive it home David Brier give this analogy.
To appreciate this fully, what if you or I had the ability to generate as much money as wanted. (I’m talking totally legal! Just imagine as an exercise in magic as in “Poof! A pile of cash!”) Or being able to cook the most amazing meals like Bobby Flay? Or be able to dunk like Jordan?
Instantly, these things and people (money, cooking, dunking the basketball) would become less valuable because they were readily available.
Multi-Chamber Seminar & Mingle
Attending the AmCham Sweden, Chamber Trade Sweden, the French-Swedish Chamber of Commerce, and the British-Swedish Chamber of Commerce in-depth discussion on current free trade practices, of course.
The lively panel discussion was moderated by David Landes. David Landes is Head of Commercial Content at The Local Europe, a Stockholm-based network of English-language news sites. He joined The Local in 2008, serving as editor of The Local Sweden from 2010 to 2014. Prior to joining The Local, he worked in commercial and public diplomacy at the U.S. Embassy in Stockholm and the Meridian International Center in Washington, DC.
The seminar opened with Johan Norberg defending trade by saying it is because of global trade that 9% of the world’s population lives in extreme poverty which is less than 1.25 billion people. That is a decrease of 1/2 over the last 25 years. Johan Norberg is an author, lecturer and documentary filmmaker. He lectures about entrepreneurship, global trends, and globalization around the world. Johan has received several prestigious awards and is a Senior Fellow at the Cato Institute in Washington D.C. and the European Centre for International Political Economy in Brussels. His most recent book, the celebrated Progress: Ten Reasons to Look Forward to the Future (2016) was chosen as the Book of the Year by The Economist, Guardian, and Observer. www.johannorberg.net
Bringing in the perspective of a global company with Swedish and Swiss roots, Patricia Kempff is head of Public Affairs at ABB Sweden where she is supporting business interests to implement the company’s strategy towards key stakeholders in the public sphere. Patricia has a broad network within the Swedish public opinion and socioeconomic communities. She previously served as the Chief Operating Officer of Public Affairs at Swedbank with responsibility for community engagement and community relations. Patricia has also worked for government agencies and within non-profit organizations.
Tanja Rasmusson is the Director of the WTO (World Trade Organization) Department at the National Board of Trade in Sweden. Tanja previously served in the office of the Ministry of Foreign Affairs, where she was State Secretary working alongside the Minister of Development, Hillevi Engström. As State Secretary, Tanja was responsible for implementing government aid policy and coordinating it with trade and foreign policy. She shed insight on what nations want.
I was definitely back in Stockholm where the panel was gender balanced and the participants were cool, poised and stylish.
The seminar, held at United Spaces, was fully booked.
Internet of Things
You’ve likely heard the phrase “Internet of Things” — or IoT — at some point, but you might also be scratching your head figuring out what it is or what it means.
The IoT refers to the connection of devices (other than typical fare such as computers and smartphones) to the Internet. Cars, kitchen appliances, and even heart monitors can all be connected through the IoT. And as the Internet of Things grows in the next few years, more devices will join that list.
Terms and Basic Definitions
Internet of Things: A network of internet-connected objects able to collect and exchange data using embedded sensors.
Internet of Things device: Any stand-alone internet-connected device that can be monitored and/or controlled from a remote location.
Internet of Things ecosystem: All the components that enable businesses, governments, and consumers to connect to their IoT devices, including remotes, dashboards, networks, gateways, analytics, data storage, and security.
Read more at Business Insider.
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Here are just a few of the global events on off the beaten paths locations ion Europe you can attend to celebrate International Women’s Day 2017.
Une inauguration d’exposition qui fédère les talents de nombreuses femmes!
Ici Est l’Art est un acteur culturel très actif sur le plan local. En sélectionnant des artistes plasticiens de grande qualité, Ici Est L’Art valorise le cadre de travail des salariés en entreprises, institutions publiques ou bureaux de professions libérales.
When body image activist Taryn Brumfitt posted an unconventional before-and-after photograph in 2013, it was seen by more than 100 million worldwide and sparked an international media frenzy. In her forceful debut, Brumfitt continues her crusade exploring the global issue of body loathing. She travels the world to interview an impressive range of women about their attitudes to their bodies, including: Mia Freedman, the youngest ever editor of the Australian edition of Cosmopolitan; Adelaide researcher Professor Marika Tiggemann; UK talk show host/photographer Amanda de Cadenet; body image blogger Jess Baker (a.k.a. The Militant Baker); and motivational speaker Turia Pitt.
NOT off the beaten path…
We at Stadswild feel very strongly about equal rights for all. The rights for women to vote, education and be independent are rights very hard fought for. Let’s honour the brave women of previous generations who were bold for change!
Ever feel like being “one of the guys” isn’t exactly you’re favorite thing, especially when you’re skiing? As women, we know that there is just about no better ski day than one spent in good company with great ladies looking to get the same things out of the mountain. That’s why we would like to invite you to celebrate International Women’s day here in Andermatt and join our top female instructors of Alpine Sports Andermatt on the mountain.
Find and event near you.
And here is something you can do every day. Click on the Breast Cancer site to fund a free mammogram.
Multi-award winning blog releases book to celebrate anniversary.
WATCHFIELD, England – Jan. 10, 2017 – PRLog — In 2006 a blog was launched to celebrate the lives of the ordinary and extraordinary black women living in Europe. 10 years and several awards later, a book was created and dedicated to them.
Adrianne George, founder of the Black Women in Europe™ Blog, started the blog after moving to Sweden from Belgium. Originally from Washington, DC she sought a way to connect with like-minded black women across Europe. The blog spawned a social network, Linkedin group, Facebook groups, YouTube Channel and more.
“You will meet 11 Sheroes I have encountered over the past 10 years”, Adrianne George says. “Many of them have gifts for you contained within. They all have unique stories and talents to share”.
The Kindle book also contains quotes from women in the exclusive social network, the Black Women in Europe™: Power List – A List of Our Own© started in 2010, and introduces readers to two men who have supported this blog from 2006.
The book is exclusively available on all of Amazon’s websites including Amazon.co.uk-
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A simple message: Peace on Earth, Goodwill to All.
And my true wish for you this holiday season, and every day.
Black Women in Europe™: Power List 2016 – A List of Our Own©
OXFORDSHIRE, U.K. – November 28, 2016 — The Black Women in Europe™ blog, created in 2006 by Adrianne George, released its 7th Black Women in Europe™: Power List 2016 – A List of Our Own© that pays tribute to 5 women in the categories of Arts, Culture, Entrepreneurship and Politics.
“It is the 10th Anniversary of the Black Women in Europe™ Blog and our 7th Power List”, George beams. “The fact that the awardees continue to represent such a diverse pool of talent is indeed extraordinary”.
In 2010 the Black Women in Europe™ Blog released its first Power List naming 58 women across Europe in 6 categories. As in 2014 the 2015 list is scaled down to five to celebrate the sixth year of the list, the only one of its kind that celebrates the achievement of black women in Europe. The list, presented in alphabetical order, is intended to acknowledge powerful black women in Europe and to inspire others to reach their full potential.
The list does not aim to assess rank but rather to showcase influential women who, in some cases are well known and in others, are women who should be known. Since 2010 the list editor has been Adrianne George, with Mark Derek McCullough of Cuedos Design. This Power List is dedicated to McCullough who died this year. Julia Bryan, Managing Director of Vero Partners, provided the graphic design support.
View the complete list: Black Women in Europe™: Power List 2016 – A List of Our Own©
View the list on video:
View the list on SlideShare:
A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation. In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media.1
But which social media sites have the largest portion of users getting news there? How many get news on multiple social media sites? And to what degree are these news consumers seeking online news out versus happening upon it while doing other things?
As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites. This study is based on a survey conducted Jan. 12-Feb. 8, 2016, with 4,654 members of Pew Research Center’s American Trends Panel.
News plays a varying role across the social networking sites studied.2 Two-thirds of Facebook users (66%) get news on the site, nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. On Tumblr, the figure sits at 31%, while for the other five social networking sites it is true of only about one-fifth or less of their user bases.
It is also useful to see how, when combined with the sites’ total reach, the proportion of users who gets news on each site translates to U.S. adults overall. Facebook is by far the largest social networking site, reaching 67% of U.S. adults. The two-thirds of Facebook users who get news there, then, amount to 44% of the general population. YouTube has the next greatest reach in terms of general usage, at 48% of U.S. adults. But only about a fifth of its users get news there, which amounts to 10% of the adult population. That puts it on par with Twitter, which has a smaller user base (16% of U.S. adults) but a larger portion getting news there.
The audience overlap
To what extent do the various news audiences on social media overlap? Of those who get news on at least one of the sites, a majority (64%) get news on just one – most commonly Facebook. About a quarter (26%) get news on two of those sites. Just one-in-ten get news on three or more.
Seeking out news online
Differences also emerge in how active or passive each group of news users is in their online news habits more generally. YouTube, Facebook and Instagram news users are more likely to get their news online mostly by chance, when they are online doing other things. Alternatively, the portion of Reddit, Twitter and LinkedIn news users who seek out news online is roughly similar to the portion that happen upon it.3
The demographics of social media news consumers
A look at the demographic characteristics of news consumers on the five social networking sites with the biggest news audiences shows that, while there is some crossover, each site appeals to a somewhat different group. Instagram news consumers stand out from other groups as more likely to be non-white, young and, for all but Facebook, female. LinkedIn news consumers are more likely to have a college degree than news users of the other four platforms; Twitter news users are the second most likely. The demographics of other sites can be found in the Appendix.
Social news consumers and other news platforms
Social media news consumers still get news from a variety of other sources and to a fairly consistent degree across sites. For example, across the five sites with the biggest news audiences, roughly two-in-ten news users of each also get news from nightly network television news; about three-in-ten turn to local TV. One area that saw greater variation was news websites and apps. Roughly half of Twitter and LinkedIn news consumers also get news from news websites and apps, while that is true of one-third of Facebook and YouTube news users.
Changes over time
This report is an update to a 2013 report, with the addition of Snapchat and the removal of three sites: Pinterest, which has been shown to have a small portion of users who use it for news; Myspace, which has largely transitioned to a music site; and Google+, which through its recent transformations is being phased out as a social networking site. For the sites analyzed in both 2013 and 2016, a few significant differences emerge.
Of the sites we tracked since 2013, three of eight show an increase in the portion of users who get news there: Facebook, Instagram and LinkedIn.4
The full 2013-2016 trends for usage and demographics can be found in the Appendix.
- In 2012, this was asked over the phone and asked about “seeing” news rather than “getting” news. Additionally, this figure combines items about news on social media generally and news specifically on Twitter. ?
- News consumers for each social networking website are defined as those who answered that they “ever get news or news headlines” on each site. News is defined as “information about events and issues that involve more than just your friends or family.” ?
- While the portion of Reddit news users who get news online because they are looking for it is 13 percentage points higher than the portion of those users that get news while doing other things online, these numbers are not statistically different due to the small number of Reddit news users in the sample. ?
- Twitter’s difference between 2013 and 2016 approaches statistical significance, but does not reach significance with traditional standards. ?