Social Media Fact Sheet – Pew Research

Source: Pew Research

Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below.

Social media use over time

When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. By 2011 that share had risen to half of all Americans, and today 69% of the public uses some type of social media.

Social Media Fact Sheet - Pew Research

As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years.

Social Media Fact Sheet - Pew Research

Which social media platforms are most popular

Facebook is the most-widely used of the major social media platforms, and its user base is most broadly representative of the population as a whole. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn.

Social Media Fact Sheet - Pew Research

Who uses each social media platform

Usage of the major social media platforms varies by factors such as age, gender and educational attainment.

Social Media Fact Sheet - Pew Research

How often Americans use social media sites

For many users, social media is part of their daily routine. Roughly three-quarters of Facebook users – and around half of Instagram users – visit these sites at least once a day.

Social Media Fact Sheet - Pew Research

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2 Replies to “Social Media Fact Sheet – Pew Research”

  1. I was very surprised to see such a young audience on LinkedIn. I’ve always seen LI as being more of a professional business network with an older audience as a result. Interesting!

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