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Social Media Defined

What is Social Media?

Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information from all interested parties.

It’s more of a two-way conversation, rather than a one-way broadcast like traditional media. Another unique aspect of social media is the idea of staying connected or linked to other sites, resources, and people.

Kinds of Social Media

Many social media sites come in the form of a blog, microblog, podcast, videocast, forum, wiki, or some kind of content community and be categorized in these groups: Social news, Social sharing, Social networks, and Social bookmarking.

Social Media Benefits

>Five of the top 10 fastest-growing Web brands are user-generated content sites.

>Sixty-seven percent of businesses say that the best source for advice on products and services are their consumers.

>Forty-five percent of adult Internet users have created content online.

>There are about 1.2 million blog posts per day.

Source: SearchEngineWatch.com

Click through to read "The State of Social Media 2011: Social is the new normal" by Brian Solis, principal at Altimeter Group

AG Communications group can manage your company’s social media for you. Read how.

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