Posts Tagged ‘marketing’
October 8th, 2009
**We help with your digital and social media, ethnic and international marketing to reach diverse audiences. Contact us**
About AG Communications Group
| Articles | Awards | Brands | Clients | cuedos design | Insibah Films | Press |
AG Communications Group is a marketing communications consultancy. We focus on integrated marketing communications, social media and public relations to provide marketing to niche audiences with tremendous buying power.
Our story started in 2005 in Belgium when we launched the team blog for an Internet marketing agency. In 2006 we relocated to Sweden and successfully launched and managed JobsinStockholm.com through 2008, ensuring that it was a trusted brand for the expatriate and international market. And we continue to work with a diverse group of clients.
Social media isn’t just about big networks like Facebook, it’s about brands having conversations.–Lloyd Salmons, first chairman of the Internet Advertising Bureau Social Media Council
We have developed and continue to manage several brands and while we are as diverse as our clients’ needs we specialize in reaching black women through ethnic marketing and expatriates through international marketing. Leverage the reach of the AGCG Advertising Network. Additionally, we will customize a package that ensures your advertising is seen on the sites your market visits regardless of your geographical target.
PR is used to enhance credibility. In fact, with the advent of the citizen journalism and the simultaneous decline in trust in all of our major institutions, PR now far surpasses advertising as the most-trusted source of information for most consumer or business purchases.–Steve Cody, Inc.com
We are fortunate to have a partnerships with cuedos design, one of the best boutique graphic design shops in the business, and Insibah Films for the best in corporate videos and Internet commercials.
September 15th, 2009
Articles on social media for international marketing to expatriates
Welcome to the library of the articles written by the AG Communications Group on marketing to an international and expatriate audience using social media. They are yours for the reading.
How to use XING to find a job.
Using social media to find great candidates.
Using social media to connect a workforce.
Using Facebook in your job search.
These articles may be republished but must be linked back to AG Communications Group using the following text:
© Article courtesy of AG Communications Group.
My travel articles which may be interesting to black women and expatriates.
Cambodia
Cambodia part 2
Myanmar
Senegal
Vietnam
Zimbabwe
September 10th, 2009
Awards
We are proud to announce that our Black Women in Europe™ Blog has won (or been nominated for) the following awards:
December 9th, 2008
Big companies with cult followings don not rest on their laurels. As least google does not. They recently launched a new idea to promote Gmail, find out where their users are, as well as strengthen their cult following. All with stickers:
Not too long ago, one of the Gmail engineers broke out her vinyl cutter and made some Gmail m-velope stickers. Pretty soon, they were pasted to our desks, stuck on our laptops, and adorning the walls around the office. Then other people started asking us about them — first it was just other Googlers. But when a guy I was sitting next to on an airplane asked where he could get a Gmail sticker, we realized other people might like them too. Read on and get yours.
When you are as big as Google you can certainly give something away.
October 16th, 2008
One of the AG Communications Group’s brand, Black Women in Europe Blog, has won another award. See all of the awards given to the Black Women in Europe Blog.
October 15th, 2008
The common misconception in branding is that your brand and branding your company are the same thing. They are definitely related, but they are definitely not the same thing. When you can grasp the fundamental difference between the two, you can leverage your brand more effectively. Confusion between the two can lead to problems establishing your brand because you might overlook something very important.
First, in their most basic sense, a brand is a concept and branding is communicating a brand concept. Did you catch it? A brand in an idea and branding is implementing that idea. To use an analogy, the brand is the bullet and branding is the gun. Branding applies the brand to your target market just like firing a gun at an intended target.
Let us define what a brand is. Essentially it is a concept developed in the consumer’s head about your company as a result of their experience with your company. Now this concept can just occur naturally without any purpose or brand development from you, which could be a huge liability, or you can be proactive in creating and developing your brand concept that you want the consumer to have.
Now let us look at branding. It is the transmission of the brand concept to the consumer through the use of brand elements and brand signals. Branding will happen even if it is intentional or not. Proper branding will be successful in transmitting the brand concept to the consumer without losing the integrity of the brand concept.
Source: Branding
October 15th, 2008
AG Communications Group manages your Internet presence and leads you through the social media jungle. We help you reach the ethnic market and the expat world via engagement and our ad network. We help member organizations build strong relationships among members.
To manage your online and offline image and your corporate video and Internet commercial needs we partnered with cuedos design and Insibah Films.
October 15th, 2008
Contact
Contact us via email to set up a time for a personal conversation, or call +46 (0)70 449 04 52 to get help in reaching your target market.
First we’ll talk and then we’ll come up with the perfect Integrated marketing communications plan based on your ethnic marketing, multicultural marketing and international marketing goal.
AG Communications Group is Registered in Sweden.
