Posts Tagged ‘MySpace’

Sell Yourself on MySpace

September 15th, 2008

MySpace is a wonderful online community which is free of charge for members. Members of this service are able to create personal websites which can be used to tell other members of the community about their interests. Additionally, members can include pictures, video and music on their websites. Members can also include a blog on their website which they can use to express their opinions, share their thoughts or vent about their personal affairs. All of these different components of MySpace enable members to let others learn more about them. The purpose of creating a website on MySpace may be to find career opportunities, just make friends or network with those who share their business interests. In all of these cases it is important for the individual to really sell themselves through their MySpace website so others will be interested in joining their group of friends or learning more about them.

Launch Your Career with MySpace

MySpace was created as an online community for people to make new friends and connect with existing friends but it has turned into so much more. Some have found they could launch their careers through MySpace. While those with aspirations in the entertainment industry are most likely to be the ones who market themselves through MySpace there are others who have more traditional careers in mind who include resume type information on MySpace in an attempt to find a new job or career.

In either case the MySpace website should be designed to catch the attention of those in the chosen industry. For example, an individual seeking a career in the profession of library science may have outrageous interests and hobbies but designing a website to reflect these hobbies may detract from those who might otherwise consider the education and past work experiences of the individual. Similarly someone who wants to break into the fashion industry should strive to create a MySpace website which is trendy and edgy as opposed to mundane.

Increase Your Circle of Friends with MySpace

Those who use MySpace just to make friends can also benefit from designing a website that really promotes themselves. This website design should not only promote the owner of the website but should also be tailored to suit the tastes of the type of friends the individual would like to make. For example a diehard Yankee fan might want to incorporate a Yankee themed background to the website and include a song such as I Love New York into the website. This will make the website, and the individual, more desirable to those who share their interests.

Similarly those who want to make friends on MySpace who share a passion for a particular band might consider including the bands music on the website and posting new information about the band in a daily blog. This will attract fans of the band to your MySpace website and can help you to make friends with those who share your interests.

Network with MySpace

The MySpace community provides members with a wealth of networking opportunities. Although these opportunities exist, it takes a savvy user to not only find others with whom they would like to network but also convince these users to join in the networking opportunity.

Individuals who sell Avon cosmetics can be considered as an example of the importance of networking online. These salespeople are prohibited by MySpace to selling their products through the MySpace website but they can certainly find other members interested in the sale or purchase of Avon products and network with these individuals. Entering the term, “Avon cosmetics” into the MySpace search feature may reveal a list of other websites which use this term. Members can review these websites and determine whether or not they believe networking with these individuals would be beneficial. If it seems as though it would be beneficial, the member can either place a comment on the website or send an email or instant message to the other member.

This can help to get a conversation started and may lead to more meaningful interactions which may include sales techniques or other industry tips.

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Generating Traffic to Your MySpace Website

September 12th, 2008

MySpace is an exciting online community where members can make new friends, reconnect with old friends, network or even find potential romantic partners. While there are some MySpace members who join the community simply for the ability to stay in touch with their old friends and are not looking to make new friends. These members may keep their websites private to not allow other users to view their personal information and may not spend a great deal of time visiting public websites of other members. However, most MySpace members are interested in making a great deal of friends online and are always looking to generate more traffic to their website.

Create an Interesting MySpace Website

One of the simplest ways MySpace members can generate increased traffic to their website is to create a website which is both aesthetically appealing and interesting to others. The aesthetic appeal of a website can greatly influence the amount of repeat traffic a MySpace website receives. For example members who use garish colors and fonts which are too small or otherwise difficult to read may not receive repeat traffic even if the content of their website is very interesting and engaging. This is because other members may lose interest in the website quickly.

The other part of an excellent website design is interesting and intriguing content. A website which is aesthetically appealing may entice visitors to peruse the content but if it is simply not interesting and engaging the visitors are not likely to spend much time on the website and are also not likely to return. However, MySpace members who fill their website with exciting content are likely to keep visitors interested. When visitors are interested in the content they are likely to return and also to encourage others to visit the website as well.

Visit Members’ Websites

Another way to generate increased traffic to your MySpace website is by visiting the websites of other members. You can use the search feature to find other members who share your interests. By visiting their websites you will get a better idea of whether or not you are interested in being friends with these members. When you encounter other members you might be interested in meeting you can sent them an email or instant message commenting on their website and asking to be added to their network of friends. You can also suggest they visit your website as well. Those who make an effort to meet other members are likely to increase their own web site traffic.

Invite Friends to Your MySpace Website

Finally, MySpace members can generate additional traffic to their website by inviting others to visit them. They can speak directly to friends and family members and encourage them to view their website. Also, those who participate in other online communities such as message boards may include a link to their MySpace website in their signature so those who want to learn more about them can visit their MySpace profile.

MySpace also has an invite feature which enables members to send messages to others to encourage them to start a MySpace account. Members who have friends or family members who do not belong to the MySpace community can send them one of these invitations to encourage them to get involved. The invitation can include a link to the members MySpace website to give the others an idea of what MySpace really is.

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Maintaining a Professional Appearance on MySpace

September 11th, 2008

MySpace is an online community which can be a fun way for members to meet new friends, reconnect with old friends or make romantic connections. MySpace members who are interested in pursuing these types of activities online are free to create a website which reflects their personality. This will help others to understand who they are and to learn more about their preferences.

Although MySpace offers all of these fun entertainment type activities, there are some members of MySpace who utilize the community for business purposes. They may use MySpace to network, make business connections or to promote their business. In these cases care should be taken to create a MySpace website that is attractive and interesting while maintaining a professional appearance.

Avoid Slang and Abbreviations

One way to maintain a professional appearance on a MySpace website is to avoid the use of slang or abbreviations. Many MySpace websites feature slang, abbreviations and terms which are not grammatically correct. While this type of Internet language may be entertaining and may be considered acceptable among members of the community, this type of writing is not likely to appeal to potential customers or business partners.

Additionally, not everyone understand the cryptic language often used on message boards, text messages and emails and those who do not understand may have trouble reading the information presented on the website.

Keep the Design Tasteful

As previously mentioned, those who are using MySpace strictly for entertainment purposes can design a website according to their personal preferences. This may include unusual fonts, garish colors, offensive images and blaring background music. While this type of design may provide a great deal of insight into an individual’s personality it is not a good idea for a business related website. Therefore those who are using their website for promotion of a business should create a more tasteful design.

There are a few generic tips which can make a website appear more professional. The use of muted colors that complement each other can make a website aesthetically appealing. Users are more likely to spend time on websites with these types of color combinations because it is soothing. Additionally, the use of a common font type and size which makes reading the text simple is recommended. The use of background music should also be avoided in professional websites as many users either do not have speakers or may view the website in a location where they do not want to hear music.

Avoid Embarrassing Photos

Finally, special consideration should be given to the use of photos on a website which is striving to maintain a professional appearance. While those who are using MySpace for entertainment purposes only may opt to plaster their website with embarrassing pictures of them and their friends, those who have business intentions should use photos more judiciously.

The photos used on a business website should invoke a professional sentiment. This may include posed photos of the website owner in a dignified location, landscape photographs or pictures of products sold by the company. Alternately those who are using MySpace to promote products or services might consider it best not to use images as at all. Whether or not pictures are used on a website is a matter of personal preference but when they are used, care should be taken to ensure they contribute to the overall design of the website rather than distract from it.

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Promoting Your Business on MySpace

September 10th, 2008

The question of whether or not MySpace can be used to promote a business is certainly debatable. MySpace is intended to be a non-commercial website by nature but there is a different between blatant commercialization and mentioning a product or service you offer and providing a link as a useful resource to visitors of your website. This article will take a look at the opportunities to promote a business on MySpace by providing information on determining whether or not your method of business promotion is permitted on MySpace and information on how to promote your business without being accused of spamming MySpace.

Review the Terms of Service Carefully

The terms of service provided by MySpace can provide the greatest insight into whether or not there are ways to promote your business through MySpace. Members of MySpace are asked to review the terms of service before becoming a member. Each member should carefully read through this entire agreement to come to a better understanding of which types of activities are allowed on MySpace as well as which types of activities are prohibited.

One of the stipulations of the MySpace reads as follows, “Non-commercial Use by Members. The MySpace Services are for the personal use of Members only and may not be used in connection with any commercial endeavors except those that are specifically endorsed or approved by MySpace.com.

Illegal and-or unauthorized use of the MySpace Services, including collecting usernames and-or email addresses of Members by electronic or other means for the purpose of sending unsolicited email or unauthorized framing of or linking to the MySpace Website is prohibited. Commercial advertisements, affiliate links, and other forms of solicitation may be removed from Member profiles without notice and may result in termination of Membership privileges. Appropriate legal action will be taken for any illegal or unauthorized use of the MySpace Services.”

This section of the terms of service stipulates that MySpace is created for non-commercial use unless Myspace.com has approved the use of a member’s website for commercial purposes. Therefore care should be taken when designing a MySpace website to ensure the website will not be deemed to be a commercial website by MySpace administrators.

When In Doubt, Ask Questions

Those who are unsure of whether or not their MySpace website, as they have designed it, will be considered a commercial website should consult with MySpace administrators. This step is not necessary unless the member is concerned their content will be perceived as being commercial. Reviewing the terms of use agreement can provide a great deal of information but some users may still be concerned with the possibility that their website will be penalized if the administrators deem it to be commercial in nature.

Contacting MySpace is a fairly simple process. Members can use the, “Contact MySpace” link from the MySpace.com homepage. The contact page enables members to select a subject and a subtopic and submit this information. Once this is done MySpace provides some preliminary information which may be relevant. If this information is not useful to the member they can email a detailed request to MySpace.

Avoid Spamming at All Costs

If you determine there is an opportunity for you to promote your business through MySpace, care should be taken to ensure the promotion does not cross the line into spam. Spamming is taken very seriously by the MySpace administrators and it may result in links or content being deleted or the privileges of membership may be revoked when a member is found to be guilty of spamming.

Links to your ecommerce website integrated into your MySpace website isn’t considered spamming. Depending on how it is used it may not even be considered advertising, and therefore prohibited, by MySpace administrators. However, visiting other MySpace websites and placing a link to your ecommerce website on each website you visit would be considered spam. These individuals may or may not be wanting to look at the website you provide but even if they are interested sending these links to numerous websites unsolicited is often considered to be spam.

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Advertising on MySpace

September 9th, 2008

MySpace is an online community where users have the opportunity to create websites where others can view personal information about them and contact them. However, savvy Internet marketers have found MySpace can also be used to advertise products or service or for the purpose of self promotion. Care should be taken to review the terms of use on MySpace to ensure none of your actions are in violation of these terms but otherwise users can advertise either directly or indirectly on their MySpace website.

Why Advertising on MySpace is Effective

Advertising on MySpace can be effective as long as it is done correctly and not in a way that is viewed as spam. The effectiveness of MySpace stems from amount of users who are currently using MySpace. This includes both members who place comments as well as nonmembers who only look at other websites. With so many daily visitors it is likely there will be visitors who are interested in the products or services you are offering on your MySpace website.

Another reason why MySpace is such an effective advertising tool is there are no fees associated with using your MySpace profile to create links to your ecommerce website or to provide more information about the products and services you offer. The best way to effectively advertise on MySpace is to follow the same guidelines that would normally be followed by advertisers in online locations. This includes knowing who your target audience is and how to effectively appeal to them. This is important because a marketing campaign which does not follow these simple rules will not likely be effective.

In addition to advertising within a MySpace website there are also opportunities to advertise in the form of banner advertisements on MySpace. MySpace is able to not charge a fee to members because they generate their income through paid advertisements. Contact MySpace administrators directly to learn more about these advertising opportunities.

Selling Products on MySpace

MySpace can be also be used to advertise products or services. This can be done either subtly or blatantly. Those who are active participants on MySpace and invest time in meeting others and making friends are more likely to benefit from selling products or services through a MySpace account. This is because most people who use MySpace are not exactly looking for information about products or services so they are unlikely to seek out this information.

However, if they have online friends who are using their MySpace account to promote a product or service they may see the advertisements and find the products or services interesting. In this case they may visit a link to an ecommerce website and consider making a purchase. However, care should be taken when advertizing your website on MySpace. Links to your ecommerce website on your own profile are acceptable but placing comments with the same link on other members’ websites will likely be considered spam by both the other members and the MySpace administrators.

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JobsinStockholm.com Celebrates One Year of Helping the Expat Community in Sweden

November 11th, 2007

JobsinStockholm.com has become the go-to site for English speakers in Sweden seeking professional jobs.

November 12, 2007 (Halmstad, Sweden)  Over 10,000 visitors a month turn to JobsinStockholm.com looking for professional English speaking jobs in Sweden after only one year since its launch as part of the JobsinHubs.com network. Successfully filling a badly ignored niche was the goal of JobsinStockholm.com.  “I know how hard it is to settle into a new country”, says general manager Adrianne George, “so I wanted to make a difference in the expat community”.JobsinStockholm.com has become a life line for current and want to be expats in Sweden. 

“These sites (www.jobsinstockholm.com and www.jobsincopenhagen.com) are great by the way, by far the best resource for English speaking professionals looking for a career change”, says user Joe Eagan.

“As someone who is actively trying to find a job in Sweden (preferably Stockholm) the JIS website has been invaluable as it can be frustrating trawling through other sites to find job opportunities, says user Corin Huke.

Institutions including foreign embassies, the Swedish employment agency, women’s clubs, universities, social clubs, relocation companies and businesses that provide services to expatriates around the world have linked to JobsinStockholm.com in order to better serve their members and website users. The success of JobsinStockholm.com is also a result of providing Swedish-based companies good candidates for positions that require English speakers.  “…we did get a number of good candidates from your website and will definitely use your site the next time we are recruiting people”, promised Alexander Hughes.

“…we’ve received a number of qualified candidates through JobsinStockholm.com. We’ll continue to keep the service in mind for future openings, says the Stockholm Environment Institute.

During the past year JobsinStockholm.com has opened a shop on CafePress and incorporated several social media concepts including the JobsinStockholm.com blog, a Skype chat group, Facebook profile and MySpace page. 

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