I did a brief stint in the Public Affairs office of Ford Motor company before social media exploded in society. I am very impressed with Ford’s use of social media. For example, their social media director (first of all they have an executive position slotted for social media) was at Blog World!
A dear friend has an incredible talent for creating beautiful works of art in stained glass.
I offered to create a social media campaign to help get the word out about the holiday ornaments he is now creating.
He’s leery of too much private information being made public via social media so I convinced him to let me create a Facebook gift application so that I could give all of my Facebook friends a piece of his art best suited to their taste.
So look for the “Lyle’s Stained Glass” application on Facebook to give beautiful works of art to your friends. Here is a sample of the gift collection:
Helsinki Commission to Hold Briefing on New Media
WASHINGTON—After a year in which Twitter and Facebook catalyzed protest movements in Iran and Moldova and authoritarian regimes around the world unleashed new tools of Internet control, Senator Benjamin L. Cardin (D-MD), Chairman of the Commission on Security and Cooperation in Europe (U.S. Helsinki Commission), and Co-Chairman Congressman Alcee L. Hastings (D-FL) will hold a public briefing:
“Twitter against Tyrants: New Media in Authoritarian Regimes”
Thursday, October 22, 2009, 2:00 p.m.
1539 Longworth House Office Building
This briefing will consider the ways in which new media and Internet communication technologies affect the balance of power between human rights activists and authoritarian governments. Panelists will focus on new media’s role in protests and elections, the ways in which it empowers civil society activists, and the darker side: how dictators use new technology to control and repress their citizens.
The following panelists are scheduled to speak:
· Daniel Calingaert, Deputy Director of Programs, Freedom House
· Nathan Freitas, Adjunct Professor, New York University Interactive Telecom Program; developer of
groundbreaking technology for protests
· Evgeny Morozov, Yahoo! Fellow at Georgetown University’s E.A. Walsh School of Foreign Service;
contributing editor, Foreign Policy
· Chris Spence, Chief Technology Officer, National Democratic Institute
The Commission on Security and Cooperation in Europe, also known as the U.S. Helsinki Commission, is an independent agency of the Federal Government charged with monitoring compliance with the Helsinki Accords and advancing comprehensive security through promotion of human rights, democracy, and economic, environmental and military cooperation in 56 countries. The Commission consists of nine members from the U.S. Senate, nine from the House of Representatives, and one member each from the Departments of State, Defense, and Commerce.
Here is a great example of using social media to not only reach your audience but affect their behavior. The social media used in this case was YouTube which has the power of viral marketing.
AG Communications Group is pleased to announce the acquisition of SilverFoxDates.com as a new client!
SilverFoxDates.com is the premiere dating website for classy singles over the age of 50. In the competitive world of online dating we are proud to help SilverFoxDates reach singles over 50 via social media channels including Facebook, Linkedin, Slideshare, Twitter, and YouTube.
Join the SilverFoxDates.com community on:
Twitter Grader is trying to measure is the power, reach and authority of a twitter account. In other words, when you tweet, what kind of an impact does it have?
Here is my Twitter grade:
One of the AG Communications Group’s brand, Black Women in Europe Blog, has won another award. See all of the awards given to the Black Women in Europe Blog.
The common misconception in branding is that your brand and branding your company are the same thing. They are definitely related, but they are definitely not the same thing. When you can grasp the fundamental difference between the two, you can leverage your brand more effectively. Confusion between the two can lead to problems establishing your brand because you might overlook something very important.
First, in their most basic sense, a brand is a concept and branding is communicating a brand concept. Did you catch it? A brand in an idea and branding is implementing that idea. To use an analogy, the brand is the bullet and branding is the gun. Branding applies the brand to your target market just like firing a gun at an intended target.
Let us define what a brand is. Essentially it is a concept developed in the consumer’s head about your company as a result of their experience with your company. Now this concept can just occur naturally without any purpose or brand development from you, which could be a huge liability, or you can be proactive in creating and developing your brand concept that you want the consumer to have.
Now let us look at branding. It is the transmission of the brand concept to the consumer through the use of brand elements and brand signals. Branding will happen even if it is intentional or not. Proper branding will be successful in transmitting the brand concept to the consumer without losing the integrity of the brand concept.
Search engine rankings are a large factor to the success of your web site. If you desire free organic search traffic from the search engines you will have to learn how to improve your search engine rankings. The main search engine you should be focused on improving your rankings in is Google.
Why Google? Fact is, Google currently holds a 77% market share of the search engine business. Google handles 300 MILLION search queries every DAY. With over 8 billion pages in the Google index (with thousands being added daily), you need to have your ducks in a row and learn how to improve your search engine ranking or else you will get lost in the Google index. Without better search engine rankings, your web site will remain a virtual ghost town.
There are so many myths out there pertaining to unproven theories of how to better your rank in the search engines. We all already know that Google likes the following factors of a web site – and ranks a site with these factors in mind:
URL containing your keyword
Keywords in content (and close to each other)
Link Popularity (links pointing TO your site)
Keywords used to link to your site
Over-all theme of the site or page
Now, I have to mention that Google doesn’t mention optimizing meta tags, however,it is my experience that taking the time to optimize title tags and description tags can help… and certainly can’t hurt.
Improve Search Engine Rankings – The Myths
There is plenty of false information going around about how to boost the rank of your site in the search engines. Your first step in learning how to improve your rankings is to learn what is fact – and what is NOT.
These are some of the search engine ranking myths that you need to get out of your head:
Myth #1: Google Knows and Sees Everything
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links From Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High PageRank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content
MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!
Improving your search engine ranking is not hard
Thankfully, getting better rankings in Google is not hard – if you know what you’re doing. Think about Google, and what their goal is. The goal of Google is to provide their users with the fastest, most relevant search results possible. They certainly are one of the only websites that I can think of that has the primary goal of getting visitors OFF their site as quickly as possible!
If you learn effective ranking methods – take time to learn what Google wants – and de-program yourself of all the inaccuracies regarding better search engine rankings, you will do fine. Improved search engine ranking will be easy for you to obtain.
Recently a friend of mine lent me an interesting book on the history of New York. It’s packed with historical maps, pictures and photos showing how Manhattan was settled, and its various building booms and economic highs and lows through the ages. What struck me in particular was the gulf in living conditions between the different social classes in the different eras – grinding poverty on one side of the tracks and gilded luxury on the other.
New York is of course famous as a place where, for over 150 years, countless different nationalities and ethnic minorities have lived together, cheek by jowl. Still, life in the melting pot was by no means free from social tensions. The book contains this description, by New Yorker Gerrit Smith, writing some time around 1860: "Even the noblest black,“ he wrote, "is denied that which is free to the vilest white. The omnibus, the bank, the ballot box, the jury box, the halls of legislation […] are all either virtually or absolutely denied to him."
For over a hundred years, these words held true. But things have since changed, both in America and in Europe. We have seen the universal declaration of human rights, equal opportunity laws, measures to combat discrimination and successive campaigns to change people’s opinions. Today we know that discrimination is a horrendous waste of talent.
Yet despite all this progress, in reality, in our daily lives, many things still do not meet this ideal. This was highlighted by a 2007 study showing that black people still face bigger obstacles than all other ethnic groups. Especially black women, who often suffer multiple discrimination – on account of both skin colour and gender, or even sometimes their religious beliefs. Indeed, women’s organisations dealing with discrimination often fail to give sufficient attention to these specific problems of black women.
This was one of the reasons for the founding of the Black European Women’s Council in Brussels on 9 September 2008. Its mission is to help black women by informing the public about the specific issues they face. I was asked to make a speech to mark the occasion – something I was only too happy to do.
I know from conversations with black women that even when their families have lived in the UK, Belgium or Holland for generations, they can still be treated like foreigners. I want that to change, so that someday soon black women can enjoy the same kind of freedom in Europe as they do today in downtown Manhattan.