We can help you change the way you communicate

Change is always necessary but often hard to achieve if you do not know where to start.

change

AG Communications Group can help you lead the change you need in the way you communicate and it does not have to be painful.

Whether you need a new newsletter, better communication through your social media channels or simply a clean and streamlined website or blog, we want to be part of the change.

Step 1: send an email to adrianne (at) agcommunicationsgroup.com. After all, change is good.

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Use Keywords In Page Titles

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating the first three positions in your title for keywords, while avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

Follow these few simple steps in using keywords in your page titles and this will without a doubt help to improve your search engine rankings.

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Search Engine Friendly Pages

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google,Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank more easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

I have followed these few simple rules over at my ebook marketing site to great benefit You can do the same to ensure that your Website is more search engine friendly.

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The Importance of Good Web design

You may be still considering how you intend conducting your online business. It is possible to make money online without having your own website. An example of this would be to purchase and promote mini “sales page” sites.

If you are considering, however, having your own website there are certain elements you should consider, especially ‘good design’

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not.

When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a well designed web-site comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers?

By making your staff dress professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter. Similarly, the same case is with your web-site.

If your web-site is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the other hand if you have a totally professional looking web-site layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.

You should also make sure anything related to your company is well designed. From business cards to letterheads to promotional brochures – every little bit matters.

This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.

So remember – Good Web design is essential if you want to make a good ‘first impression’ and it is first impressions that keep people on your site for longer and eventually lead to sales

The site you can view here is a good example of a bright well designed sales page that is intended to draw people in, keep them there and eventually leading to the sale. Take a bit of time consider the design for your site and you will have the same success.

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5 Important Rules in Web Design

In Order that your Website performs at its optimal best to serve the purpose you intended for it in the first place it is important that you pay extra attention to every minute detail within its Design.

I have laid down here five very important ‘rules of thumb’ that you should implement to ensure your Website performs at its best.

1. Have clear and simple navigation

It is most important that you provide a straightforward and uncomplicated navigation menu. It should be so simple that even a young child would be able to master it.

It is recommended that your visitors should be able to reach your main content by only having to click to 3 levels – e.g. Home>Articles>Web DesignArticles (this is good for the Search Engines too)

It is a good idea to stay away form multitiered drop-down menus and complicated Flash based menusIf the Visitors to your site have difficulty in navigating or they become frustrated because your site navigation is so complicated they will leave your site very quickly.

2. You and Your Visitors should have a clear indication where they are are on your site.

When visitors click on your Domain you want them to become deeply engrossed in browsing throughout your site.

However it is important that both they and you know exactly which part of your site they are in at any given point in time. If navigation to the various Areas of your site is clear your visitors will be able to reach the information they are looking for easily. This means they will stay longer and come back again often. Your visitors won’t ‘abandon ship’ if you don’t confuse them.

3. Splash pages are a NO NO!

What are ‘Splash Pages’? They are those beautiful pages you see when you first visit some websites. They perhaps have an attractive image and often words like ‘Enter here’ or ‘Welcome’.

They serve no real purpose and waste a busy surfer’s time. Splash Pages are likely to give your potential visitors a reason to promptly click on the “back” button.

It is far wiser to give your potential site browsers real value ‘up front’ and forego the pretty but unnecessary Splash Page.

4. Banner Advertisements should not be used excessively

Banner Adverts speak ‘you will have to pay me something’ and even the most inept of Internet users have learned to ignore them. They take up valuable space and you will be wasting that space if you use them even though they can look attractive at times.

It is far more valuable to provide good quality content and then interlace that content with your desired and relevant links.

This way your Visitors will not feel they are being pushed to buy but instead will have the feeling that they have made the decision to buy for themselves.

5. Be very careful when using audio on your site or avoid it altogether

I am aware that the use of audio and video on a website is becoming more and more popular. However if you want your visitors to remain a long time browsing on your site and spend time reading your content you must ensure that they are not being annoyed by some audio going on and on, monotonously looping round and round. This aggravation is sure to drive them quickly away.

If you feel it is right to use audio make sure that your Visitors have control over whether they have to listen or not – If you provide muting or volume controls they can make that decision for themselves.

So there you have it – 5 very simple but very effective rules in web design. These are the same rules that I have applied on my site to very great effect. Start using these five rules today to ensure that YOUR website will perform at its very best.

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