Posts Tagged ‘Women of the African Diaspora’

3rd Anniversary for our brand: Women of the African Diaspora

October 28th, 2010

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Facebook Fan Page and Group Boasts Over 1,000 Members Around the World.

Rotterdam, NL/Stockholm, SWE – Women of the African Diaspora (WAD) website (http://www.WomenOfTheAfricanDiaspora.com) turns three on 1 November 2010 and is celebrating with gifts for its readers and members. The website, Facebook Fan page, and Facebook group, which celebrates black women, has visitors and members from across the globe.

I always wanted the Women of the African Diaspora website to more than a website, but to also be a community,” says Sandra Rafaela, Women of the African Diaspora’s co-founder and co-editor. “Moving our social network to Facebook has increased our reach and keeps us on track in terms of maintaining that goal”.

Women of the African Diaspora website was also created to share relevant news, event notices and showcase a wide range of talented black women including authors, artists, musicians, entrepreneurs, and others. And with black women living on virtually every continent, it certainly has a large and influential market.

Women of the African Diaspora’s website content strives to shine a positive spotlight on black women that main stream media far too often ignores,” says Adrianne George, Women of the African Diaspora‘s co-founder and co-editor. “While it is true that main stream media generally reports on high profile black women, for example with Forbes naming Michelle Obama the most powerful woman in the word, WAD also highlights the ordinary and extraordinary lives of black women”, she adds. “We continue to be the perfect choice for advertisers who want to reach the important market of black women consumers.”

The year has been marked with highlights for the Women of the African Diaspora co-editors, with Ms. Rafaela being named H.M. Senior Commissioner EU/ Africa on Women Development and Empowerment within the African Kingdoms Federation (AKF) and Ms. George’s Black Women in Europe blog (http://blog.blackwomenineurope.com) adding to its list of honors by receiving a Sunshine Award. “I can’t believe it has been three years since we launched WAD,” explains George. “We really enjoy meeting accomplished and positive black women while providing them with a unique platform for exposure“.

Anniversary gifts are provided by authors Dr. Tiffany Brown, Shani Greene-Dowdell, and Good News Distributors. Businesses, with products or services for black women can participate in the anniversary celebrations by purchasing an advertising package for the website and social network at a 20% savings. Contact adrianne@agcommunicationsgroup.com for advertising information.

Contact: Sandra Rafaela sandra@womenoftheafricandiaspora.com
Adrianne George adrianne@womenoftheafricandiaspora.com

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Good news from the advertising world for website owners

March 8th, 2010

This is my first blog post of 2010. I spent the first month of the year in the capital of the United States and while I worked on a client project, I spent the rest of my time basking in the glow of being with my family and old friends. I didn’t want to spend any more time on the computer than absolutely necessary. So I limited myself to work and correspondence with the ones I love in Sweden, and arranging social activities in Washington, DC.

February took me to Lappland and the Ice Hotel and I was on the look out for the Northern Lights and all of the other magic associated with northern Sweden. Again, no motivation to blog during this once in a lifetime (for me) trip.

But today I read an article in Forbes online magazine that predicts an increase in digital advertising spending, and for the first time, that more money will be spent online than in print. Written by Dirk Smillie the headline reads:

Web ads to get a 10% boost in 2010. For the first time advertisers will spend more on digital than print.

We’ve been waiting for this: A study by Outsell, to be released Monday, reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising in 2010.

That number comes from Outsell’s annual advertising and marketing study, which collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.

Read the full article on Forbes.com.

I, like every other website owner, welcome this news. Particularly since I am focusing on leveraging the wide reach of the AG Communications Group (AGCG) Advertising Network. The AGCG Advertising Network includes 8 websites that focus on black women, and expatriates. Specifically these websites focus on black women in Europe, women of the African Diaspora, black expatriates and expatriates in Stockholm and other parts of Sweden.

Niche is in, especially when spending money on advertising. Advertisers want to be sure that they are getting their message out in front of the right people.

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Press Release: Women of the African Diaspora Website and Social Network Celebrates Second Anniversary

November 4th, 2009

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Social Network Boasts Over 600 Members Around the World.

Rotterdam, NL/Stockholm, SWE November 3, 2009 – Women of the African Diaspora website (http://www.WomenOfTheAfricanDiaspora.com) and social network (http://www.BlackWomenUnite.ning.com) is having a birthday complete with gifts for its readers and members. The website and social network, which celebrates Black women, has visitors and members from across the globe.

“Women of the African Diaspora website and social network continue to grow,” says Sandra Rafaela, Women of the African Diaspora’s co-founder and co-editor. “We are constantly working very hard to improve our website to provide information, inspiration and more for Black women around the world.” Women of the African Diaspora website leverages the global reach of the Internet, social media and widgets to share relevant news, event notices and showcase a wide range of talented Black women including authors, artists, musicians, entrepreneurs, and others. And with Black women living on virtually every continent, it certainly has a large and influential market.

“Women of the African Diaspora’s website content strives to be very compelling and shine a positive spotlight on Black women that main stream media far too often ignores,” says Adrianne George, Women of the African Diaspora‘s co-founder and co-editor. “The number of visitors to the site continues to increase each month, and social networks like Facebook give us a platform to network we didn’t have when starting out. We continue to be the perfect choice for advertisers who want to reach the important market of Black women consumers.”

The year has again been marked with highlights for the Women of the African Diaspora co-editors, with Ms. George’s Black Women in Europe blog (http://blog.blackwomenineurope.com) being a finalist for a 2009 Black Weblog Award for Best International blog as well as being a featured blog on Ebonyjet.com. “We’ve come so far in just two years,” explains George. “Our social network has over 600 members in North America, Europe, Africa and beyond. Rafaela explains, “We really enjoy meeting accomplished and positive Black women while providing them with a unique platform for exposure. We’re ready to take on year three.”

Let Adrianne and Sandra know what the Women of the African Diaspora and Social network mean to you to get prizes from their sponsors:
http://spreadsheets.google.com/a/womenoftheafricandiaspora.com/viewform?hl=en&formkey=dGhSaFZQOFNRYjUwSERtUDBqTEFLckE6MA

Anniversary gifts are provided by Sheabutter Cottage, Greatness By Design™, Sisay International, Author M.H.A. Menondji, Northwest Scents Natural Black Hair Care, Creating Tomorrow, Simplicity Mastered™, and Donna Elmore’s Send Out Cards. Businesses with products or services for Black women can participate in the anniversary celebrations by purchasing an advertising package for the website and social network at a 20% savings. More information is available at http://womenoftheafricandiaspora.com.

Contact: Sandra Rafaela sandra@womenoftheafricandiaspora.com
Adrianne George adrianne@womenoftheafricandiaspora.com

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New logo for the Woman of the African Diaspora brand

March 22nd, 2009

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We are pleased to announce a new logo for the Women of the African Diaspora website and social network.

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The logo was designed by Mark Derek McCullough. He also designed the Black Expat logo and enhanced the AG Communications Group logo.

Visit his website to see his portfolio and to order your design services:
http://mderekmccullough.wordpress.com/

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